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IFF Chicago 2009 - Golden Hugo for the Best Documentary (nomination)
Švédsko, Dánsko, Velká Británie, Finsko 2009 12+ 85min.
  • 03-18-2010
  • Documentary

In a videocracy the key to power is the image. In Italy one man only has kept the domination of the image over three entire decades. As a TV-magnate and then as Presidente, Silvio Berlusconi has created a perfect system of TV-entertainment and politics. Like no one else, he has influenced the content of commercial television in Italy. His TV-channels, known for their over-exposure of almost naked girls, are seen by many as a mirror of his own taste and personality. Today 80 percent of the Italian population has television as their prime source of information. Television has most consciously been turned into a marketing channel, bringing the message to the masses; “have fun and forget the harsh reality for a moment”. The most important thing is to be noticed and seen; stardom, money and people’s admiration then come automatically.

Erik Gandini Ricky Canevali, Lele Mora, Marella Giovannelli, Silvio Berlusconi, Fabio Calvi, Fabrizio Corona
Erik Gandini
Manuel Alberto Claro DFF /Lukas
Eisenhauer FSF
Krister Linder,
Johan Söderberg,
David Österberg
Johan Söderberg
Dolby Digital